Youth channel novel serials to find love in

UTV's youth-focused channel, UTV Bindass April in it's lineup is added to the novel program.

UTV Bindass ' move, business head, Nikhil Gandhi, audience stickiness increases will help channel. "Our target audience channel a little over 30 minutes in. Mel sat delay Gayi shows like a novel ...Naukri, we expect, it was time to go youth channel, giving better exposure, "Gandhi says. He was 3 months before its performance is evaluated against the channel is planning to run the show.

Youth is not a simple one grass Bindass emotional Atyachaar, locking up like love and date trap reality program has been successful, the new novel show some high grade expectations will live. Last year, Hindi speaking of C & S 15 + age group in the market, music videos and 9XM 14% average share with Pack led, TAM data. UTV Bindass 13.9% released last July, Sri Adhikari brothers ' Mastiii good 12.6% average share capture and channel V were just 9.1 percent.

Youth are easily distracted, new fiction show in every episode a new story would be introduced, that is, non-linear type thing. He explains "we friends shows like they do not have an expanded script, each episode has a different story because teens have been a big success. We wish our new show and follow the same formula. "Mel sat delay Gayi ...Naukri first jobs of the young people who bag five on the basis of the experience. It's April first week will go on the air.

The path trodden
UTV Bindass is the first channel is not fictional. MTV and channel V, in India it's nearest competitor too in the novel have tried their hands. MTV India, in some countries of Viacom18 38.31 million households reaching claims but fiction genre and saw minimal success: last year, Channel TV movie romantic, red pepper idiot box you can select one milestone movie produced by experiment. Channel-only music slots last month revamped its programming line.

Last year, Channel V roommate average 0.4 of Trps called driving its first novel started the show. Channel rating as good as most of the reality show was attracting youth channel. Prem Kamath, General Manager, Channel V reason: "youth channel's programming fatigue general entertainment channel is much higher than. And, we always will get the rating that you are looking for ideas. It is research, instinct and intuition is a combination of feeling. "

This led channel V and red pepper idiot box second novel show roll Parindey Ye-Ki maa Ki aankh impossible title. Shah Rukh Khan's red pepper produced by the idiot box, Ye Parindey kids for the homeless groups in correctional facilities is talking about. Kamath added, "we are extremely Parindey, Ye then class entertainment fiction programming takes bold, confusion-breaking show satisfied." In April, with Channel V Cinevistaas, based on the star one is a very popular youth come to the show's producers, dill mill Gayye is attempting to play a pivotal role with the dancer a professional Dil Dosti dance titled novel dance-based show will begin.

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