"Botswana must use his beautiful women to market itself"

Sekgwa was speaking after the first Miss Universe Botswana 2011 auditions held in Gaborone on weekends.

Showbiz he said that Botswana has tried other methods on the same international community, which failed, but the Batswana women have always been successful in putting in Botswana on the map.? "Right now we can boast of Mpule Kwelagobe of Botswana in which Flag raised by becoming the first woman to win the prestigious Motswana Stefania as Miss Universe," he said.? Sekgwa said, the country produced more women with this calibre by Kaone Kario and Amantle Montsho.

He said for this reason, the sponsors should not shy from the sponsorship of local pageants and their organisations are guaranteed mileage.? "The contest" Miss Universe "is seen by approximately 1 billion people around the world and through sponsorship of local event will attract international recognition for their organization," he said.

Robertson suggested that the tourism sector in Botswana and the organisation of Botswana brands should take advantage of the competition.? Last year local pageant went ahead without a sponsor, but Choppies agreed to come on board this year after the 2010 Miss Universe Botswana Queen, Tirelo Ramasedi participation in the fight against poverty the President Ian Khama housing initiative.

Sekgwa said, if you want more sponsors to come forward, because the event is expensive. Selected finalists are taken at boot camp and trained before the local grand finale. "We would like to continue building momentum we created last year with a better event," he said.

This year the competition is run by theme, Miss Universe 2011 searches ideal Botswana beauty and ambition.? Nine held country-wide Auditions.

Weekend last approximately 30 participants showed up for the auditions Gaborone and Lobatse, which took place on Saturdays and Sundays, respectively.?? Saturday, the crew will be in Ghanzi MUB on Kalahari Arms Hotel before moving to its Jwaneng Caesar Hotel the next day.? Other locations that would be covered in the month are Selebi Phikwe airport, Palapye, Francistown and Gaborone on 02 April finally.

"Including 32 participants will be selected for the semi-final and only 12 intends to introduce it to the finals in July," said Sekgwa.? The winner of the contest this year will represent a MUB of Botswana in the finals of the Sao Paulo, Brazil on 12 September.

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